Fight for the Reef
Fight for the Reef

Ad campaign promotes true blue Australian icon to the world

Jan 26, 2016A

The Australian Marine Conservation Society (AMCS) has today welcomed Tourism Australia’s new Australia Day marine and aquatic ad campaign that promotes the magnificent beauty of the Great Barrier Reef to the world.

Imogen Zethoven, the Great Barrier Reef campaign director, said it’s great to see the Federal Government injecting much needed funds into the Great Barrier Reef’s tourism industry.

“The Reef is Queensland’s greatest natural asset and is one of the most popular tourist destinations in the world. It supports a $6 billion tourism industry and 70,000 jobs.

“If we want to help the growing tourism industry we need to protect the Reef’s beauty from rapid industrialisation along its coastline, global warming and farm chemical pollution and and allow its threatened marine life, including turtles and dugongs, to recover.

“Queensland needs a diverse economy that protects our magnificent natural assets, our life support systems and the Reef. This campaign is a great step in that direction.

“We look forward to the Federal Government continuing to promote and protect the Great Barrier Reef,” said Ms Zethoven

Media Contact: Amy Gordon 0410 631 404

Imogen Zethoven is available for comment
You can view the ad campaign here:


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